Today’s Large Language Models (LLMs) learn from an impressive 10 trillion bytes of text data—nearly all the quality text available on the internet. For context, it would take a human 170,000 years to read it all. Yet, compared to a four-year-old child who processes 1 quadrillion bytes of visual data through their eyes, LLMs operate on a fraction of humans' input.

Text is inherently low-bandwidth and limited in scope. A child’s visual experience is richer and more redundant, providing essential context about the world. This redundancy, often dismissed as inefficient, is exactly what makes Self-Supervised Learning effective—it allows AI to identify patterns and build robust models of reality.

Multimodal models hold the key to unlocking AI’s full potential. They integrate diverse data streams—text, images, video, and audio—to comprehensively understand the world. By leveraging these richer, high-bandwidth inputs, these models can overcome the limitations of text alone, enabling more accurate decision-making, improved context awareness, and human-like reasoning.

This approach accelerates AI's ability to learn autonomously and opens new frontiers for applications in industries ranging from healthcare to autonomous systems, where understanding complex, real-world environments is essential.

Let’s find out how we can use today’s multimodal models to help you get more value out of generative AI.

Using Multimodal Models for Problem Solving

Multimodal prompts combine inputs like text, images, video, and audio to tackle problems more effectively by analyzing more data. By integrating these data types, businesses can uncover insights faster, make better decisions, and reduce time spent on repetitive or complex tasks.

The following tips and examples will show you how to use multimodal prompts to maximize productivity and deliver better business outcomes.

Example: Marketing Campaign Optimization

A marketing team wants to create an engaging campaign that aligns with their brand’s visual identity. To maintain visual consistency, the team could leverage past successful ad designs. The team could upload screenshots of previous ad campaigns and ask ChatGPT or Google Gemini. This can speed up the creative process by ensuring the text and visuals resonate with the target audience.

Generate ad copy for a new product launch targeting eco-conscious consumers.

The AI generates ad copy that aligns with the brand's visual tone while suggesting complementary design elements, such as color palettes, layouts, or stock images. You can also create your pictures in the same style as your examples.

SEMRush’s AI Social Content Generator does this for you. The product analyzes your website and generates videos, voiceovers, posts, ads, and banners that perfectly match your brand’s colors, logos, and fonts.

Example: Website Design Feedback

A company is testing a new website design and wants to gather actionable feedback before launching. The team can upload screenshots of the new website design, including the homepage and key landing pages. You can also use research agents like You.com or Taskade to do this with a finer level of control.

Analyze the screenshots of our new website, make suggestions on how to improve the engagement with the main call to action.

This streamlines the website refinement process, ensuring the final design addresses user concerns and enhances the overall user experience. It’s like having your own QA team at your beck and call.

These are just a few examples of how you can combine multimedia inputs and natural language processing to improve the productivity and quality of your work.

Multimodal AI Models

Fusing audio, video, and text for smarter AI insights

Multimodal AI models are reshaping enterprise technology by enabling machines to process and analyze multiple data types—text, images, audio, and video—within a single framework. This ability to synthesize insights from diverse data sources offers businesses unprecedented opportunities to drive efficiency, improve decision-making, and automate complex tasks.

Traditionally, AI systems were siloed by data type. Text-based models powered chatbots and document analysis, while image-based models were used for visual recognition tasks. Multimodal AI bridges these silos, unlocking the full spectrum of business data. In industries like healthcare, manufacturing, and customer service, the implications are transformative.

Why Multimodal AI Matters

Most business processes generate data in multiple formats, yet much of this information remains underutilized. For example, a manufacturing plant might collect text-based maintenance logs, camera visual data, and numerical data from IoT sensors. Until recently, correlating these disparate data points was challenging, requiring significant human intervention or specialized systems for each data type.

Multimodal models eliminate these barriers by processing all data types simultaneously. They uncover patterns and insights that would be missed by single-modal approaches, providing richer context and more comprehensive analysis. The result is better predictions, more informed decision-making, and enhanced automation across business functions.

Business Benefits of Multimodal AI

Multimodal AI doesn’t just unlock data in text form—it integrates all how businesses collect and store information. This capability offers several key advantages:

1. Contextual Understanding Across Data Types - Multimodal models provide a deeper understanding of complex scenarios by analyzing multiple data types in tandem. In healthcare, for instance, a model can correlate medical imaging (e.g., X-rays) with patient records to recommend treatment plans more accurately. Similarly, combining video footage of customer behavior with transaction history in retail enables more precise marketing strategies.

2. Improved Decision-Making - Decision-making becomes more informed based on a holistic view of data. For example, in supply chain management, multimodal models can analyze weather patterns (numerical), shipment images (visual), and logistics reports (text) to optimize delivery routes and inventory management, reducing costs and improving efficiency.

3. Automation of Complex Tasks - Tasks that once required human judgment can now be automated with high accuracy. Consider customer service, where multimodal systems analyze voice calls, email interactions, and facial expressions during video calls to provide real-time support suggestions. This reduces resolution times and improves customer satisfaction.

4. Scalability Across Business Functions—Multimodal models' versatility means they can be applied in diverse domains, from quality control in manufacturing to fraud detection in finance. Businesses no longer need separate models for each task, simplifying deployment and reducing overall costs.

Industry Use Cases

By leveraging a diverse range of non-textual inputs, multimodal AI is enhancing performance and transforming how we interact with technology. This advancement makes our interactions more intuitive and effective, allowing for a richer user experience. These models are leading the charge in innovation, reshaping the landscape of human-computer interaction and opening up new possibilities for practical applications.

Here are just a few.

Healthcare: Advanced Diagnostics

A multimodal system processes a patient’s MRI scans, lab results, and historical health data to detect anomalies and suggest personalized treatment plans.

The FastMRI initiative by NYU Langone Health and Facebook AI demonstrated that AI-generated MRI scans using 75% less raw data were diagnostically interchangeable with traditional MRI scans. Radiologists found the AI-accelerated images to be better overall quality than traditional ones.

Manufacturing: Predictive maintenance

Analyzing sensor data, video feeds, and maintenance logs, the AI predicts equipment failures before they occur. This minimizes downtime, improves safety, and reduces operational costs.

Delta Air Lines employs AI to analyze aircraft maintenance logs and sensor data. The system has successfully predicted issues with auxiliary power units and other critical components, leading to a 98% reduction in maintenance-related cancellations.

Customer Experience: Omnichannel Customer insights

Consumer products and retail (CP&R) can use multimodal AI to merge in-store video analytics with online browsing and purchase data. This approach is called omnichannel customer insights. This can result in a better buyer experience with personalized recommendations and improved customer loyalty.

Last summer, the furniture company Wayfair launched a new AI product called Decorify. This application provides visual design suggestions to assist customers who want to redecorate their living spaces.

Users can upload an image of their room, select the design styles that appeal to them, and receive a photorealistic image of the recommended interior design plan. The image includes links to the furniture featured in the design.

Decorify aims to help customers who struggle to make design choices that optimize the dimensions of their space and connect them to Wayfair’s furniture offerings.

Challenges and Considerations

Despite its promise, multimodal AI introduces unique challenges that businesses must navigate.

Data Integration and Synchronization

Multimodal systems rely on synchronized data from various sources, but aligning these streams can be complex. For example, IoT sensor data might be collected in real-time, while manual reports are updated weekly. Ensuring data consistency and quality is crucial for accurate model outputs.

Privacy and Security Risks

Integrating sensitive data, such as medical records or proprietary business information, heightens the risk of data breaches. Companies must implement robust security measures and comply with regulations like GDPR or HIPAA to protect their data assets and maintain customer trust.

High Computational Costs

Multimodal models require significant computational power, both for training and inference. This can lead to higher infrastructure costs, particularly for businesses without high-performance computing capabilities. Cloud-based solutions and careful resource planning can mitigate these expenses.

Model Interpretability

The complexity of multimodal AI can make its decision-making processes challenging to interpret. This lack of transparency may hinder adoption, especially in highly regulated industries. Developing explainability frameworks will be critical for building trust and ensuring compliance.

The Future of Multimodal AI

As businesses strive to remain competitive, multimodal AI will play a central role in transforming operations, enhancing customer experiences, and driving innovation. Companies that adopt this technology early will gain a significant edge, leveraging the full potential of their data to unlock new opportunities.

For business leaders, now is the time to explore pilot projects and build the infrastructure necessary to capitalize on this groundbreaking technology.

Further Reading

• Understanding Multimodal LLMs

• Predictive Maintenance Examples from 6 Different Industries

• PwC’s Voice of the Consumer Survey 2024: Shrinking the consumer trust deficit

• What Is Multimodal AI? Top 5 Multimodal AI Models For Businesses In 2024

• ChatGPT Search - Change the default search engine to ChatGPT search.

  Note: ChatGPT search is available to all ChatGPT Plus and Team users, as well as SearchGPT waitlist users. Enterprise and Edu users will get access in the next few weeks. We’ll roll out to all Free users over the coming months.

• Pixtral 12B - Pixtral is the first Pixtral 12B - the first-ever multimodal Mistral model. Released under the open source, Apache 2.0 license.

Analyzing The Analog World

For the most part, I live in a digital world.

Pens in my office dry up well before they are used up.

My handwriting has degraded into terrible chicken scratchings.

But sometimes, I have documents that are not digitized or even things that were handwritten. This is where your camera phone and ChatGPT, Google Gemini, or another multimodal can help.

How To Use This Prompt

Here’s an example of using a picture from your camera phone with Google Gemini or the ChatGPT phone app.

You may want to find an easier way to split the check at a business meeting. In this example, I wrote the cost of three people’s meals on the back of the placemat.

Then, I took a picture and uploaded it. Then, I used a prompt to have it figure out what we each owed on the final total. It’s simple but can work on virtually any written document, and it will help you bridge the analog to the digital.

Divide the check by each person's share, include 6.2% tax and 20% tip. 

Another use case that works in all sorts of instances is taking a picture of electronics and asking ChatGPT to tell me how to use them.

For example, I rented a boat with my brother over the summer for vacation. We wanted to sync our phone to the sound system but didn’t have the manual.

So we used another multimodal cheat code: take a picture of an appliance and then ask ChatGPT or Google Gemini for instructions on how to use it.

Explain how to stream my music from my iPhone to this stereo via Bluetooth.